My passion is understanding how people use technology and what needs and preferences it should address. In my professional experience, I've noticed people's reluctance to adopt new gadgets, especially in the workplace. Media professionals, in particular, struggle with the rapid technological advancements and the multimedia skills now required.

Often, media managers push new technology onto newsrooms without considering its impact on workflow and results, driven by a bandwagon mentality. This led me to research how journalists cope with new tools as part of my graduate thesis. I explored what journalists find useful, what frustrates them, and what would make them more willing to experiment with new technology.

My thesis provides valuable insights for media professionals, managers, and technology producers interested in better serving their customers. Understanding what users want and how they use technology is crucial for success.